We’ve got 10 tips to help you do it, and fast. For Truitt’s Transform event, that meant shortening agenda to 90 minutes and cutting down the content. How to carry out an employee engagement survey: Be clear on what you’re trying to achieve, make the results known to people who take part - and take action on any issues that emerge. Titles that pique people’s interest. According to Facebook’s announcement, more than 1,000 organizations around the world are already … Community Strength Employee engagement is strongly correlated to the strength of an individual’s interpersonal relationships on your team. 2. With the help of the chart below and analyzing your past post engagement, you can zero in on a schedule that makes sense. What you’ll need to find out is what type of interactions you should consider for the measurement and which denominator to use.. You must know that the number of fans of your page doesn’t represent the potential reach of your posts. From Potential to Performance. Visual content totally kills it on Facebook–plain and simple. Here is his insight into these factors: There is plenty of evidence to support the impact of employee engagement on the bottom line. These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts. The buck stops with you. During the webinar, Andrew discussed the three factors that drive employee engagement. Employee engagement is the emotional attachment employees feel towards their place of work, job role, position. When employees aren’t tuned in—or worse, are actively disengaged—your bottom line can suffer along with the members of your workforce. 60 Minutes Interview with Co-Founder of Facebook & Staggering Social Media Statistics. Quotes or stats from an article that require a click for more context, Snappy or witty statements coupled with a picture. Here’s some food for thought: your Facebook content isn’t all about you. “We’re in the middle of an employee engagement crisis,” Truitt says. Consider the following bite-sized post types we see all the time such as: Seriously, though. The good news? document.getElementById("comment").setAttribute( "id", "ae659b3202e41d5b8788df352b5884d9" );document.getElementById("b1aae4d9ef").setAttribute( "id", "comment" ); Sign up to receive the latest articles from Ragan.com directly in your inbox. Facebook’s private social networks for companies officially launches this week. by River Country Chamber of Commerce of Newaygo County. We want to hear from you, though. Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. It’s easy, familiar, and most employees have used it in their personal lives for years. Employee Engagement Mergers are often driven for the wrong reason: Fear. Written byby The key here is to not just post at random and expect engagement. Once you start to embed that idea into your strategy, increasing Facebook engagement becomes much more realistic. “No matter the format, they can be so incredibly valuable for bringing employees along on a journey,” says Leah Truitt, customer success manager at Workplace from Facebook. Thursday, December 26, 2019 at 12:00 AM – 12:00 PM EST. And this all serves as a reminder that winning interactions on Facebook doesn’t have to be complicated. “I’ve seen first-hand what the right company culture can do for staff moral and employee engagement and when you get it right, staff retention rates can go through the roof,” she adds. However, you must update your event playbook and embrace new best practices. And by the way: replies have become an expectation in today’s social space. Employee Engagement finns på Facebook Gå med i Facebook för att komma i kontakt med Employee Engagement och andra som du känner. Goals & Alignment. Supporting local charities is a great way to inspire your employees and can also be … Increasing your employee engagement also means aiding as a role model for those employees who are facing issues, regardless of how busy you may be. Brent Barnhart. Lower organic reach means brands will likely have to spend more money on Facebook Ads to get their content in front of their target audience. And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. For Truitt’s Transform event, she created an “Introduce yourself” post on a multi-company Workplace group, where attendees could share their role and reason for attending. With most of us short on time and experiencing near information overload, sometimes a picture can say a thousand words. Use open-ended questions to get more detailed feedback. Considering the agenda as though they were employees attending enabled them to select the most important and compelling content that would encourage engagement. It’s what drives the employee to go above and beyond the basic requirements of the job. Events can provide crucial engagement opportunities for employees adjusting to remote and dispersed workforces during COVID-19. Images containing striking colors and stunning landscapes typically do well, as evidenced by brands like GoPro who kill it with their photo content. Join Facebook to connect with Employee Engagement Lead and others you may know. 45 Facebook Post Ideas That Generate High Engagement. They can get the lay of the land, meet colleagues, take part in onboarding activities, connect with mentors and begin contributing in record time. Facebook gives people … They encourage brands to post videos — rather than share video URLs — to drive discussion among their followers. Leverage your tools to build community. As we’ve seen, do it well and employee engagement can have a major impact on your companies profit. Collaboration is one of the most important aspects for any good businesses to focus on improving. They used a mixture of formats, too, with pre-produced videos mixed with live polls, quizzes, presentations and more. Period. That includes everything from thinking of your employees and leaning into video for virtual events, to leveraging your resources and doing all you can to prepare for an event that can cut through the noise, despite virtual and work-from-home distractions that vie for your employees’ attention. Not only was it a function for us to distribute content, it ended up being a place where there was so much engagement around the engagement itself. Again, your fans’ activity is key to understand what to post. This means simply copy-and-pasting a link to your recent YouTube video as a post isn’t going to cut it. If someone takes the time to comment on your content, you should return the favor yourself. After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. Benefits Of Employee Engagement . And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. The answer might very well surprise you. Employee Engagement. Financial services CHROs are less focused on the employee experience, which hurts engagement; Can technology make employees happier and more productive? What do you see the best brands on Facebook do to win comments and shares? Connect and engage – and target your employee engagement messages. Facebook successfully uses L&D to create a culture that puts people first, and fosters employee engagement, collaborative relationships and continual learning. They might like you, but that doesn’t mean they only want to hear about you all day long. The Economist Intelligence Unit’s research into technology and the employee experience highlights the challenges that employers continue to face in developing, … For example, Facebook’s employee communications vision leans on the premise that happy employees help to make happy customers—which then, in turn, creates a happy organization. And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. Facebook can cause blurred lines and bruised morale in the workplace. 1. Make sure employees feel appreciated and recognized. Globalization, the arrival of new technological developments or a fast changing economic landscape all impact the executives decisions to merge or acquire other companies. Today the Marion County Humane Society stopped by to pick up the 50 + pet item donations and also the $225.52 we raised for them during our Penny Wars contest.Our employees LOVE animals! For starters, there’s only so much that can really be said on a day-to-day basis about your brand or product. … Employee Engagement Lead is on Facebook. Here are a few examples. Facebook provides you with the metrics but it doesn’t calculate the Engagement Rate. Join 70,000+ professionals and become a better social media marketer. Overall engagement automatically improves when employees directly communicate with team members and superiors. On the flip side, dead pages are the ones that simply parrot their own content and make no effort to, well, engage. Well, studies by leading consultancies and research organizations has shown that employee engagement is as crucial as the top line & bottom line of any organization. You can see my face way more clearly than at a live event, so being expressive. A quick and easy way to do so is to simply tack a question onto your posts. Do You Have a Facebook Engagement Strategy? The transformation happened within a month. With over 88% of Telenor’s employees using Workplace by Facebook, connectivity and collaboration has greatly improved. Copyright 2021 Lawrence Ragan Communications, Inc. What Communicators Need to Know about the COVID-19 Vaccine, What are the key skillsets for internal communicators in 2021 and beyond? It’ll keep you from forgetting to post and give you the flexibility to test different posting times. This article is in partnership with Workplace from Facebook. Employee Engagement Facebook’s private social networks for companies officially launches this week. By posting when your followers are most active, you instantly increase the likelihood of getting likes and comments. Supporting local charities is a great way to inspire your employees and can also be a great idea for a team event. Tons of likes and shares, and plenty of love in the comment section. If you’re interested in learning more, see Bambu in action here. Institutionalize bi-monthly 1:1 meetings between employees and direct managers. There was also an unexpected benefit. That said, including a call to action within your posts is totally fair game. Let’s say you’re running a Facebook page for your sandwich shop. Successful managers continue to push their employees, celebrate their achievements, and help them learn from their mistakes. Strive to stick to the golden rule of rule of content curation that says only 20% of what you post should be self-promotional. Remember: there’s a good chance you’re dealing with scrollers and mobile users. For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm. Employee engagement is a complex phenomenon, writes Katie Bailey, professor of work and employment at King’s College London, and there are a number of reasons why companies have struggled to make significant progress. Period. You don’t need to abandon your current Facebook page or start over from scratch, either. Setting up your readers for a punchline. A sentence is all you need to grab someone’s attention and guide them to click through. Should you exclusively post content related to sandwiches? www.employeeengagement.ning.com: This page is an extension of the employee engagement … Binders, Inc. has entered a partnership to deliver effective, corporate-wide digital employee engagement. Ride the video wave—and aim for content that can remain relevant. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Not just “likes” or “shares,” but the comment sections blew up—and people had threads within threads about a certain part of the episode or [giving a colleague a shout-out]. Each year, companies are spending nearly three-quarters of a billion dollars in an effort to improve employee engagement, yet you’ll get wildly inconsistent answers if you ask managers what that means. 6 comms pros share their views, Survey: Majority of employees support mandatory vaccination as a condition for returning to work, How internal communicators can help bolster corporate recruiting, 6 ways internal communicators can spark employee development and growth in 2021, Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021. Let us know in the comments below! “Don’t just replicate what happens in person,” Truitt says. Facebook’s HR department worked with Wharton professor Adam Grant to investigate what keeps employees at the company engaged and motivated. Mixed with live interaction and engagement opportunities, it can present a polished and interesting event, instead of another long meeting employees must sit through. This might seem a bit backward but it speaks to the importance of timing your posts to perfection. comes to a close. Many budding businesses make the mistake of relying on stock photos or images pulled from elsewhere rather than creating their own content. To meet these challenges, employers need to find ways to support, recognize and provide feedback to employees, while employees need to be able to collaborate as easily as possible. Employee Engagement Achieve your goal of a highly engaged team that is more productive, delivers superior customer service, and drives improved business results. Get them involved in problem-solving processes and allow them to brainstorm new ideas. We recommend using a Facebook scheduling tool to plan your social media calendar days or weeks in advance. Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. Many brands make the mistake of putting themselves in a box when it comes to their content. The benefits of advocacy go way beyond just reaching more people. Employee Engagement was number two among the top three most important issues. HR managers can agree that employee engagement and retention are at the top of their priority list. about 9 months ago . Use a combination of internal and external channels, such as Workplace and Instagram, and use a hashtag to tie it all together. Summary. Taking advantage of the growing trend of video content is an effective way to capture and keep employees’ attention. Workplace’s annual Transform event—which was held virtually for the first time in the company’s history and brought more than 1,000 people across organizations to collaborate and learn. That also includes coaching your speakers—whether they’re outside your organization or your own executives and leaders—to adjust to the virtual landscape. Don’t focus on the Weak Links. Instead, brands should upload and publish videos within their Facebook posts whenever possible. And if you’re struggling to find ideas for fresh content, you can start by asking yourself a few questions. People spend a significant amount of time at work. Terms Words like ‘engagement’ and ‘culture’ can get thrown around with a lot of lip service and garner very little more than an eye roll from staff and leadership alike. To better break down that activity, take a close look at your Facebook analytics to see firsthand what’s receiving the most reach. See more ideas about facebook engagement posts, facebook engagement, interactive posts. Facebook can cause blurred lines and bruised morale in the workplace. We focus on fostering […] With 34,000 employees around the world, spread across 13 markets, staying connected is not just their business, but also their company culture. “Now, they’ve truly never been more important.”. As soon as your content starts to feel repetitive or stale, your audience will tune out. #1 Distinguish lagging motivation from true burnout . Feel free to bug him on Twitter or check out his website (brentwrites.com). ! Through Bambu, you can even add suggested text for your team to use in their Facebook post which makes it super simple for them to just find the content they want to share and publish. “They feel listened to. You can start implementing these tips into your Facebook strategy ASAP without lifting a finger. your employees) than from a brand. Out of the 500 companies surveyed, those with the highest employee satisfaction and … 4. COINBASE: A Forward Thinking Startup The takeaway here is that what might have worked brilliantly for brands in the past might not fly today. Photos make up the overwhelming majority of content on the platform, signaling that people would much rather engage with a visual than a link or wall of text. How am I saying things in a dynamic way? The best part is employees are ready and willing to share your content. They were also encouraged to share a photo of what their workplace looks like during COVID-19. And then there was the third dot: a study that measured the impact of employee engagement on safety performance in a manufacturing facility with 220 hourly workers. In fact, Facebook explicitly notes how well native video performs. Here are 45 Facebook post ideas that are sure to generate high Facebook engagement: You can think of these social media post ideas as tips. By connecting your account to Metricool for free you will be able to know the engagement of your Facebook Page and of … Instead of welcoming roughly 6,500 sales and marketing employees from around the world to a four-day event in San Francisco, Vendetti and Baker turned it into the Un-Summit, a two-day digital experience that delighted and connected the nearly 7,400 employee who attended. First, you, as a manager, are responsible for the engagement of your team members. 357 likes. This is concerning to any internal or employee communicator, but it has serious business implications as well. Like it or not, Facebook has become a hotbed for memes and humorous content. | Infographics and shocking statistics are prime for discussion and debate, both of which are huge pieces of Facebook engagement. Members of Forbes Human Resources Council are experts at improving employee engagement. An employee engagement platform can bring new hires up to speed much faster by immersing them in the company and giving them an overview of what’s going on from day one. Here are the top 9 questions to include in your surveys: Employee Engagement Facebook’s private social networks for companies officially launches this week. We’ve rounded up some of their top tips to improve how you attract, train and retain talent. to curate your latest articles, videos and other content for them. Employee Engagement Consistent, honest, and open communication with our employees allows individuals to raise concerns and have them directly addressed by leadership; it allows us to continuously improve our workplace and employee experience. The employee engagement survey is the no-brainer way to perform regular pulse checks on employee sentiment. Employee development doesn’t end once an employee gets promoted or masters a skill. It might be tempting to simply talk about yourself, but that’s not going to drive much engagement. Employee engagement requires a lot of work, especially for distributed organizations. Learn more: Why Comms Leaders Must Prioritize Two-Way Internal Communication to Address the Employee Engagement Crisis. But there’s a way around that—employee advocacy. Treating your posts like novels creates more opportunities for readers to lose interest and likewise miss your CTA. On top of that, they can share it to Twitter and LinkedIn as well. Sure, you might be wary of the constant listicles and borderline clickbaity stuff you see on Facebook, but the metrics don’t lie. After all, employee engagement is the key to your business’ success and these inspirational employee engagement quotes will certainly help you in creating a team of highly motivated, fulfilled and invested workforce. Both experiences provided many takeaways and lessons learned for producing events that can engage employees during times of uncertainty. The short of it? Gallup reported that only 36% of employees are currently engaged at work, with 14% reporting they’re actively disengaged during COVID-19. 1.1K likes. We provide employee engagement surveys, workshops, keynotes, consulting and … | It does at the best‑performing companies, according to the findings of a global CHRO survey conducted by Oxford Economics on behalf of ServiceNow. After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. If you look at the top brands on Facebook, you’ll notice that they’re consistently posting and interacting with followers. Doing so provides your fans with a voice and reminds them that they want to hear from you. Instead, you just need to consider ways to set your posts up for greater engagement. Instead of solely relying on your brand page to share your latest content, why not ask your employees to do some of the heavy lifting? Brent Barnhart is a professional writer and content critic. However, 52% of employees feel their marketing teams don’t make it easy for them to advocate for the company on social media. With more than 1.5 billion daily active users, Facebook is impossible for employers to ignore. When employees … People are 16x more likely to read a post from a friend (i.e. There is almost nothing better for employee engagement than high-frequency face time between management and employees having open conversations around the mission of the company and each person’s contribution to it. Perhaps it was an epic case study. That is a huge percentage. Also, keep in mind that images can be powerful tools to encourage serial scrollers to stop in their tracks and look at your posts. Instead, brands should strive to show the personality behind their business. Rather than treat that post as an anomaly, you should instead take steps to recreate the same social magic again. Pulling from pop culture and current events is a smart move if done tastefully. Engagement can have a huge impact on your business's success. The recent study of employee engagement at Facebook finds that pride in the company is the most powerful engagement driver. Effective Strategies to Drive Employee Engagement for Manufacturing Workers 1. With 34,000 employees around the world, spread across 13 markets, staying connected is not just their business, but also their company culture. Company All-hands. Vendetti and Baker cut a third of the Un-Summit program and shortened session times by nearly 50%. Have you noticed your Facebook engagement has been on a downward spiral lately? Employee engagement is the emotional attachment employees feel towards their place of work, job role, position. Disclosure Policy 3. | Long story short, if you’re not using employee advocacy, you’re missing out on easy engagement on Facebook. Think about looking into the camera. “There are also incredible upsides and opportunities that come from virtual events that you didn’t necessarily have when you were doing in-person events,” says Truitt. They feel heard. Hopefully this blog gave you a head start on tackling the sixth element, and some ideas on how to boost employee engagement along the way. We started to think about ourselves as producing something akin to “Shark Week,” where there was a central theme, but there different “TV show franchises” that would talk in different ways, but would all ladder up to that central theme. Looking at the most popular social posts from 2017 as highlighted by Buzzsumo, here’s some insight into the sort of content that makes people click without fail: Tailoring your blog content for Facebook doesn’t mean compromising quality or resorting to clickbait, though. Here are 7 simple engagement strategies for Facebook: Use photos. So if you want to improve Facebook engagement, get visual. Data shows 70% of people use social media at work. It’s about your fans. “At a live event, you’re thinking about movement on the stage, you’re thinking about projection,” Baker says. Employee engagement is one of the best indicators for organizational success. When leaning into video content, make sure what you record will be relevant for employees tuning in after the event to watch—aiming for timely angles on evergreen topics. To achieve their success, Vendetti and Baker flexed their content production muscles, looking at the agenda through the lens of digital and broadcast production, creating images to accompany presentations and augmented reality filters to offer additional moments of interaction. Use an employee advocacy tool like Bambu (made by the Sprout team!) Besides, filling your feed with a variety of content will always keep your followers looking forward to what’s next. Media Resources and tips in your inbox weekly his insight into these:. Encouraging comments, debate and discussion are a-okay, just don ’ t mean they only want hear... His insight into these factors: there is plenty of evidence to support the impact of engagement... Three most important and compelling content that would encourage engagement article via social Bakers photos! 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